1. Introduction
This Privacy Policy explains how OnFire ("OnFire," "Company," "we," "us," or "our") collects, uses, shares, and protects your personal information when you use our mobile application, website, and related services (collectively, the "Service"). The company that operates OnFire and acts as data controller, together with its address, is identified in Section 16, Who We Are and How to Contact Us.
We are committed to protecting your privacy and being transparent about our data practices. By using OnFire, you consent to the practices described in this Privacy Policy.
1.1 Our Privacy Principles
2. Information We Collect
2.1 Information You Provide
Account Information
Phone number and/or email address, name and display name, profile picture, date of birth (optional), bio and profile information, username.
Content You Create
Posts, photos, videos, and stories; messages and chat content; comments and reactions; voice and video call data; files and documents shared; reviews and ratings.
Transaction Information
Payment method details (processed by third-party providers), purchase and transaction history, billing and shipping addresses, marketplace listings, accommodation bookings.
Communications
Messages with other users, communications with our support team, survey responses and feedback.
Identity Verification
Government ID (when required for certain features), selfie verification photos, business documentation (for business accounts).
2.2 Information Collected Automatically
Device Information
Device type, model, and manufacturer; operating system and version; unique device identifiers; mobile network information; browser type and version.
Usage Information
Features you use and actions you take; time, frequency, and duration of activities; content you view and interact with; search queries; referral sources.
Location Information
Precise GPS location (when enabled), IP-based approximate location, location history (when enabled), check-ins and places you visit.
Log Data & Cookies
IP address, access times and dates, app crashes and error reports, performance data, session cookies, analytics cookies, authentication tokens, local storage data.
2.3 Information from Third Parties
We may receive information from social sign-in providers, payment processors, partners and integrations, and other users (messages sent to you, tags, mentions, and contact uploads with your permission).
3. How We Use Your Information
3.1 Providing and Personalizing Our Service
- • Create and maintain your account
- • Display your profile and content to others
- • Show you your feed and recommendations. No feed, search result or listing on OnFire is personalised to you or based on profiling of you — posts are shown newest first, in the same order for everyone
- • Enable messaging and communication features
- • Process transactions and payments
- • Facilitate marketplace and accommodation services
- • Provide location-based features and services
3.2 Safety, Security, and Integrity
- • Verify accounts and prevent fraud
- • Detect and prevent spam and abuse
- • Enforce our Terms of Service and policies
- • Protect users from harmful content and conduct
- • Secure our systems and infrastructure
- • Detect child sexual abuse material (CSAM) using on-device and server-side scanning technologies
- • Identify grooming patterns and predatory behavior in conversations using on-device AI safety classifiers
- • Report confirmed CSAM to the National Center for Missing & Exploited Children (NCMEC) as required by law
- • Restrict or lock conversations when critical safety risks are detected to protect users
3.3 Communication
Send service-related notifications, respond to your inquiries, notify you of policy updates, send transaction confirmations, and provide security alerts.
3.4 Improvement and Development
Analyze usage patterns, test and develop new features, fix bugs and improve performance, conduct research and analytics, and gather feedback.
3.5 Advertising
We display ads. Ads are not targeted: the ad you see is selected at random from those currently running, and no interest, age, location or profiling data is used to choose it. Every ad is labelled “Sponsored” and shows who paid for it. We provide analytics to advertisers in aggregated form only. We do not sell your personal information to advertisers.
5. Your Privacy Controls and Rights
5.1 Account Settings
You can control profile visibility and privacy, who can message you, who can see your location and activity status, notification preferences, and connected accounts.
5.2 Data Access and Portability
You can access your account data through settings, download a copy of your data, and view your activity history.
5.3 Correction and Deletion
You can edit your profile information, delete individual posts and content, and request account deletion.
5.4 Communication Preferences
You can opt out of promotional emails, manage push notification settings, and control in-app notifications.
5.5 Location Controls
You can enable or disable location services, control location sharing with specific people, and delete location history.
5.6 Additional Rights
Depending on your jurisdiction, you may have rights to object to certain processing, restrict processing of your data, withdraw consent, and lodge complaints with supervisory authorities.
6. Data Retention
We retain your information for as long as your account is active, as needed to provide our services, and as required by law or for legitimate business purposes.
After Account Deletion
Profile and content are removed within 90 days. Some data may persist in backups temporarily. Certain information is retained for legal compliance. Aggregated/anonymous data may be kept indefinitely.
Specific Retention Periods
7. Data Security
Security Measures
- • Encryption in transit (TLS/SSL)
- • Encryption at rest for sensitive data
- • End-to-end encryption for private messages (where enabled)
- • Secure authentication systems
- • Regular security audits and testing
- • Access controls and monitoring
- • Incident response procedures
Your Role in Security
Use a strong, unique password; enable two-factor authentication; do not share login credentials; report suspicious activity; keep your device and apps updated.
Data Breach Response
In the event of a data breach, we will notify affected users as required by law, take steps to mitigate harm, and cooperate with authorities as appropriate.
8. International Data Transfers
OnFire operates globally, and your information may be transferred to and processed in countries outside your residence. Where we transfer your information across borders, we apply appropriate safeguards as required by applicable law.
9. Children's Privacy
OnFire is not intended for children under 13 (or the applicable minimum age in your jurisdiction). We do not knowingly collect information from children below this age.
OnFire does not hold a date of birth for any account and does not verify age, so we cannot identify which accounts belong to users aged 13 to 17. We therefore do not currently apply age-specific settings, feature restrictions, content filtering or consent requirements to those accounts. We would rather state this plainly than describe protections that are not in place.
Parents and guardians can request deletion of a child's account and contact us with concerns at [email protected]. OnFire does not currently offer parental controls, supervised accounts, or any facility for a parent to view or manage a child's account, and we do not hold a date of birth for any account, so we cannot identify which accounts belong to children. If we learn we have collected information from a child without proper consent, we will delete it promptly.
10. Child Safety Scanning & CSAM Protection
OnFire is committed to preventing child sexual exploitation and protecting minors from grooming and predatory behavior. We employ multiple layers of safety technology, including on-device artificial intelligence and server-side systems, to detect and respond to potential threats.
10.1 On-Device Safety Scanning
OnFire uses on-device AI classifiers to analyze conversation patterns for indicators of grooming behavior. This scanning occurs locally on your device, meaning conversation content is processed without being sent to our servers for this purpose. The AI model evaluates anonymized conversation metadata and patterns against known grooming indicators, including age probing, isolation tactics, secrecy requests, boundary testing, sexual escalation, and other recognized risk categories.
On-device scanning produces a risk assessment score. If the risk score falls below a safety threshold, no data leaves your device. Only when risk indicators exceed defined thresholds may limited safety event data (risk score, risk category, and conversation identifier — not the conversation content itself) be transmitted to our servers for review.
10.2 Server-Side Safety Systems
When on-device scanning identifies elevated risk, our server-side safety systems may perform additional analysis, including cloud-based AI confirmation of risk assessments. The capability to match uploaded images and video against known CSAM hash databases is built into OnFire but is not currently switched on, so uploads are not presently hash-matched. We describe it here because it exists and because we intend to enable it, not because it is running today. All safety processing is strictly limited to child safety purposes.
10.3 Safety Event Data
When safety systems detect potential risks, we may collect and process the following data:
- • Risk assessment scores and categories from on-device and cloud classifiers
- • Conversation identifiers (not message content) associated with safety events
- • Timestamps and metadata of safety events
- • Actions taken (e.g., conversation restrictions, review requests)
- • Evidence preserved for confirmed CSAM detections as required by law
Safety event data is retained for as long as necessary to fulfill legal obligations, complete investigations, and comply with reporting requirements. Evidence related to confirmed CSAM detections is retained in accordance with 18 U.S.C. § 2258A.
10.4 NCMEC Reporting
As a U.S. electronic service provider, OnFire is legally required under 18 U.S.C. § 2258A to report apparent child sexual abuse material (CSAM) to the National Center for Missing & Exploited Children (NCMEC) via the CyberTipline. When our systems detect confirmed or highly likely CSAM, we will:
- • Preserve evidence as required by law
- • Submit a CyberTipline report to NCMEC as soon as reasonably possible, as required by 18 U.S.C. § 2258A
- • Restrict the associated accounts and conversations
- • Cooperate with NCMEC, law enforcement, and other authorities as required
We are prohibited by law from notifying users when a CyberTipline report has been filed regarding their account.
10.5 Escalation and Conversation Restrictions
Our safety systems employ a tiered escalation model based on risk severity:
- • Low risk: Events are logged locally for pattern monitoring. No user-facing action is taken.
- • Elevated risk: Safety events are reported to our review team. Conversations may be placed under enhanced monitoring.
- • High risk: Both participants may be asked to complete age verification. The conversation may be temporarily paused pending verification.
- • Critical risk: The conversation is immediately locked for both participants. Our review team is notified with priority, and mandatory reporting obligations may be triggered.
Conversation restrictions are applied bilaterally to both participants in a flagged conversation. Users may request a review of safety restrictions through our support channels.
10.6 Apple Sensitive Content Analysis
OnFire supports Apple's Sensitive Content Analysis framework on supported Apple devices (iOS 17+), which detects potentially explicit images and video entirely on your own device using Apple's built-in technology. This integration is built but is not currently enabled, so it is not analysing content today. Where it is enabled, OnFire does not receive or process the content of images analysed by the framework; sensitive content is blurred and you are warned before choosing whether to view it.
Your Privacy: On-device safety scanning is designed to protect your privacy. Conversation content is analyzed locally and is not transmitted to our servers unless critical safety thresholds are exceeded. We do not use safety scanning data for advertising, profiling, or any purpose other than child protection and legal compliance.
11. Special Categories of Data
We may process certain sensitive information only with your explicit consent or as permitted by law, including biometric data (face recognition for verification), health information, religious or political views, and sexual orientation (only if you choose to include these in your profile).
You control whether to share sensitive information. Such data is processed only for the specific purposes you authorize.
12. Third-Party Services
OnFire may integrate with third-party services including payment processors, maps and location services, analytics providers, and communication APIs.
Our Service may contain links to external websites. We are not responsible for the privacy practices of third parties. We encourage you to review their privacy policies.
Note: If you interact with bots or third-party integrations, they may receive information you share with them. Their data practices are governed by their own policies. Use caution when sharing sensitive information.
14. California Privacy Rights (CCPA/CPRA)
California residents have additional rights:
To exercise these rights, contact us at [email protected] or through app settings.
15. Changes to This Policy
We may update this Privacy Policy periodically. We will notify you of material changes via email or in-app notice, update the "Last Updated" date, and provide at least 30 days notice before significant changes take effect. Your continued use after changes constitutes acceptance of the updated policy.
16. Who We Are and How to Contact Us
OnFire is operated by OnFire Messenger Inc., a Delaware corporation, which is the data controller for the information described in this Policy. For questions, concerns, or to exercise your rights:
OnFire Messenger Inc.
Delaware, United States
OnFire Messenger Inc., ATTN: Privacy Team, 254 Chapman Rd, Ste 209, Newark, DE 19702, United States
Within 30 days (or as required by applicable law)